Manufacturing
Although marketing has been around for centuries, some companies, specifically in the industrial space, don't always recognize the value, the effectiveness, or the positive impact it can have.
We are confident that marketing works - when it is done correctly. We understand that not all industries should be treated equally when it comes to marketing and promoting your business. Marketing is critical in manufacturing because it touches prices, products, and sales. Marketing Works understands the manufacturing industry and the business cycle, so we know how to meet your unique needs.
Marketing Works has more than 30 years experience in branding, positioning, and marketing the products and services of manufacturers:
- Lead generation and retention programs
- Digital marketing (websites, SEO, etc.)
- Gathering intelligence used for positioning and on-target messaging
- Attracting and retaining customers
- Branding or re-branding and alignment
- Crisis communication
- Launching new products and services
- Generating thought leadership and distributing through blogs, social media and traditional media
Marketing Works offers smart and strategic manufacturing-specific goals, objectives and initiatives to help you grow and thrive in a challenging environment.
Contact Bill Kiefaber to learn more and set-up a complimentary strategic planning session to outline the top priorities that will drive your growth.
Experience
Marketing Works has delivered manufacturing services or products to clients for more than 30 years. Our experience gives us a strong understanding of your industry's workings and enables us to recommend strategies that get results.
Knowledge
With our experience in the market has come a deep knowledge of the constantly evolving manufacturing world. Marketing Works understands the challenges you face when trying to reach your target audiences. This knowledge enables us to help you quickly capitalize on market opportunities through digital, online marketing initiatives such as website development, digital advertising, search engine optimization to ensure the right audience is finding you, thought leadership content, powerful messaging, and other marketing initiatives that increase your brand awareness.
Capabilities
We offer a variety of services specially tailored to the manufacturing industry including:
- Digital marketing - website development, search engine optimization, digital advertising
- Branding and positioning
- Product/service marketing
- Content marketing - blogs, social media, websites, white papers, success stories
- Sales-marketing gap alignment
- Lead generation and cultivation
- Crisis communication and reputation management
- Merger/acquisition communication and re-branding initiatives
Ready to boost your manufacturing lead generation and gain more referrals?
Contact Marketing Works today!